Importance of Internet Marketing
Before talking about the need for Internet Marketing course and the potential candidates for that course let me briefly talk about the importance of Internet Marketing.
In today’s world if a business entity does not have its presence in Internet, then it does not exist at all for majority of the people! For an example, if I am searching for a school, first thing I do is search the internet for reviews, listings and rankings of the school. Then I will have a look at their website, and then if I like the content and the way they have given a picture of themselves I will call them by taking their phone number from their website. If somebody tells me School A is good, but if I don’t find its mention anywhere in the internet I will not go in search of the school!
This happens with any product or service. There are so many products for which it is not required to visit the show room and see the product before buying. For example CDs, or books. People know what they want, they will check out the online shops, select products, make payment through online banking and product is delivered to their doorsteps.
Also in case if they have to visit the place like schools or garment shops they will read all reviews and advertisements in the internet, then make a shortlist based on that and visit only those places.
Definitely newspaper ads, TV commercials will be there, but we change channel when we see advertisements in TV, we may not read the ad in newspaper unless we are searching for a particular product that day. The advantage of internet is, somebody who is really in search of our services will land in our website and will definitely contact us, if his needs matches our services. He can do this search at his free time.
Mr. A or Mrs.B might be getting different mails about Personal Loans, Jewellery, shopping, computer courses, real estate etc, they may not read every mail as and when it comes, but one day when Mr. A wants to buy a site, he will simply search in his inbox, if anything relevant is there, and will contact that person. Where as if we have distributed pamphlets along with newspaper or at an exhibition the person will not have it with him, when he decides to buy that product.
Thus matters relating from the birth of baby to schooling, marriage and old age homes, everything finds a place in Internet.
Also it’s very apparent that Direct sales force is becoming obsolete these days, as nobody entertains such sales men/ women at their door steps. Neither the decision makers are at home during day. Both husband and wife will be working, and even if somebody is at home, the watchman will not allow the direct sales people to enter the apartment!!
Hence the need for extensive Internet marketing is clearly seen. Also along with this, the need to master the art of Internet marketing has gained utmost importance in business world.