Talking ads – A new marketing concept
Today while waiting for my daughter near bus stop I saw these two boys who had tied these hoardings on their back and were talking with each other. At first glance it did not look very pleasant though. But I approached them and talked to them about their experience. They said it is nice. The concept was the idea of their boss. People do show interest, they come and talk to them about the product. They were also holding pamphlets which they gave to every prospect who showed interest in their product.
Its a novel idea as long as the marketing guys and gals enjoy doing it. Because if they look unhappy carrying that board on their back, it will not create a positive image of the product. Inturn if they look happy, then it is a better way to market as they can keep moving from one place to other, one street to other with that board.
In this particular photo they are carrying the ad of a pre-primary school. Thus daily they can stand near one or the other day care centers, other pre-primary schools, play schools, parks etc. Nobody can come and remove their hoarding, nor can they paste other ads on the board!!! That is a great advantage indeed isn’t it? Also it will create employment for jobseekers.
I feel this type of work will specially work for kids related products, if the person holding ad is found to be more attractive with balloons etc, they can promote more kids related products.